The Smarter Screen
Surprising Ways to Influence and Improve Online Behavior
1 of 1 copy available
Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.
In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.
For example:
• You’re more likely to add bacon to your pizza if you order online.
• If you read this book on a screen, you’re less likely to remember its content.
• You might buy an item just because it’s located in a screen hot spot, even if better options are available.
• If you shop using a touch screen, you’ll probably overvalue the product you’re considering.
• You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font.
Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.
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Creators
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Publisher
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Release date
October 6, 2015 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780698194304
- File size: 981 KB
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EPUB ebook
- ISBN: 9780698194304
- File size: 981 KB
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Languages
- English
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Reviews
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October 1, 2015
Benartzi (professor & cochair, Behavioral Decision-Making Group, Univ. of California Los Angeles's Anderson Sch. of Management; Save More Tomorrow) with science writer Lehrer (How We Decide) describes the impact of the digital age on decision making, selection of services and products, and how the "digital revolution is changing the way we live." People today spend time not passively watching screens but interacting with them. Benartzi believes it's possible to improve the choices made during those interactions. Offering consumers a tournament model--think Wimbledon and March Madness--is one solution described; this theory, based on work led by Tibor Besedes, aims to promote improved decision making. Case studies and thought-provoking exercises for readers include selecting from a series of health insurance options, a test of memory, and a series of Ask Yourself questions. Benartzi summarizes useful tools for triggering behavioral change on-screen--they include guidance to factor in the attention environment; when in doubt, err on the side of simplicity; offer a manageable consideration set; and create thinking tools. VERDICT Recommended to business practitioners, faculty, and students of business and psychology.--Lucy Heckman, St. John's Univ. Lib., Queens, NY
Copyright 2015 Library Journal, LLC Used with permission.
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